Recovery for most secondary, tertiary hotel markets is still lagging

06/14/2013 |

Data released by STR indicate that hotel performance in major lodging markets has surpassed that of hotels in the secondary and tertiary markets amid weak demand in less-populated regions. Occupancy at the top 25 hotel markets reached 68.3% through April, compared with only 55% in the rest of the U.S. "That to me is the driver of the economics underlying this tale of two recoveries. If all the rooms are empty, you have no pricing power," said Jan Freitag, STR's senior vice president of global development.

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