Retailers, brands on a learning curve in Asia

06/14/2013 | Forbes

China is already the second-largest market for luxury goods, and Asia is on track to account for about a quarter of the world's consumer product spending by 2016, according to Ernst & Young. For global retailers, it's a market rich with potential but also fraught with challenges, said E&Y's Kristina Rogers. ”Global companies stalking growth in Asia are finding the well-established local and multinational players tough competition," she said.

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