Bristol-Myers will not advertise new drugs to patients in first year

06/15/2005 | Duluth News Tribune (Minn.)

Bristol-Myers Squibb is believed to be the first drug company to make such a promise amid increasing criticism of the industry's direct-to-consumer advertising. The company said as part of its new advertising policy it would outline both the risks and benefits of its drugs in a manner better understood by patients.

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Duluth News Tribune (Minn.)

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