LED billboards test drivers' concentration

06/15/2005 | Los Angeles Times (tiered subscription model)

A downtown stretch of Interstate 5 in Los Angeles is the proving ground of what could be the next big thing in outdoor advertising -- LED billboards projecting images that are as bright and clear as anything in Times Square. Nearby shopping centers are reporting a dramatic uptick in sales since the installation of the billboards, but questions of safety remain.

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Los Angeles Times (tiered subscription model)

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