Whole Foods no longer just for hippies

06/15/2005 | U.S. News & World Report

From urban centers to suburbia, Whole Foods, the $3.9 billion dollar grocery company, is changing consumers' expectations of grocery stores by providing healthier fare and organic foods. Although analysts warn against growing too big too fast and losing "specialness," other grocery stores are responding to the competition by transforming produce departments to appeal to organic food lovers.

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