Survey: Many top marketing execs pay for editorial placements

06/15/2006 | Advertising Age (tiered subscription model)

Likely to add to the general distrust of media is the news that 48.9% of senior marketing executives have paid for editorial or broadcast brand placements, according to a survey of 266 CMOs and other top-level marketing execs, conducted by PRWeek and PR shop Manning Selvage & Lee. What's more, of those who haven't paid for placement, half said they would, if the opportunity presented itself.

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