A&E, Comedy Central generate a buzz with online promos

06/15/2007 | MediaPost Communications

The power of the Internet for advertising was underscored recently during viral ad campaigns by A&E and Comedy Central. A&E's viral campaign for "Criss Angel Mindfreak" led to the creation of 1 million YouTube-like videos in three weeks. Comedy Central was able to generate more buzz for its "Lil' Bush" show using a viral video that generated 9,000 views in 18 hours.

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