Social networks struggle to monetize

06/15/2008 |

While social networks have proven extremely adroit at attracting members, finding an effective way to advertise on this growing medium has so far proven an elusive goal. Analyst Debra Aho Williamson of eMarketer recently wrote, "The challenge is that all these new forms of advertising are more difficult to plan, measure and quantify than advertisers are used to, and that has impacted spending growth."

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