Are auto-refresh features gaming online metrics?

06/15/2009 | Mediaweek

Some ad buyers are concerned the so-called "auto refresh" feature on many Web sites is being used to boost the number of page views. But Nielsen Online and comScore deny their metrics are susceptible to such tactics. "We want to know, did someone actually click on a mouse or a keyboard," said Dave Osborn, senior vice president of product for Nielsen Online.

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