4 ways to ensure your innovation well never dries up

06/15/2010 | Bloomberg Businessweek

There are four basic ways to innovate, write G. Michael Maddock and Raphael Louis Vitón, and smart leaders make sure their company does a little of each. To keep the creative juices flowing, consider using your customer-service records as a source of fresh ideas, and use rapid prototyping to cheaply and quickly explore the potential of even the most oddball ideas your team generates.

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