Duncan Hines sweetens its brand position

06/15/2010 | Brandweek

Duncan Hines, the baking-mix brand owned by Pinnacle Foods, is rolling out more upscale packaging and introducing products including Decadent Glazes and Decadent Cakes. The idea is to capitalize on the eat-at-home trend while positioning the brand as representing superior quality.

View Full Article in:

Brandweek

Published in Brief:

SmartBrief Job Listings for Food & Beverage

Job Title Company Location
Executive Pastry Chef
Princeton University
Princeton, NJ
Retail Food Services Manager
University of Massachusetts Amherst
Amherst, MA
Staff Assistant, Food Trucks/Commissary Manager
University of Massachusetts Amherst
Amherst, MA