P&G responds to rash of complaints

06/15/2010 | Wall Street Journal, The

Procter & Gamble is taking to the Internet to respond to negative publicity surrounding its Pampers with Dry Max diapers. Some bloggers have asserted that the diapers are causing diaper rash. P&G presented its research and testing to groups of "mommy bloggers" and created an online video featuring Pampers brand Vice President Jodi Allen.

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