Red Robin customers find ad campaign Yummm-y

06/15/2010 | MediaPost Communications

Red Robin Gourmet Burgers is building on its successful Answer the Call/Yummm ad campaign by planning new TV and Internet spots to promote new summer specials. Commercials featuring a host of different characters uttering the Yummm mnemonic caught on, the company's ad agency said, and social media and online efforts have added to brand awareness among consumers.

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