Social marketing -- the Martha Stewart way

06/15/2010 | SmartBrief/SmartBlog on Social Media

Martha Stewart, the mogul behind the Martha Stewart Living Omnimedia retail and publishing empire, spoke at TWTRCON on Monday, sharing some of the social-marketing secrets that have helped her gain almost 2 million Twitter followers. Be yourself, she advises, and be open to every business opportunity that comes your way. "If it's there, try it -- that's my motto," she said.

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