Diageo to give a new shop a shot at Cuervo

06/15/2011 | Advertising Age (tiered subscription model)

Diageo has dropped Crispin Porter + Bogusky as its creative agency for Jose Cuervo tequila and launched a review. And Diageo is going with Dentsu's 360i for digital work for beer brand Guinness, according to sources. Recently, Diageo dropped Wieden+Kennedy for Tanqueray gin and switched to Mother, and Anomaly was entrusted with Captain Morgan.

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