Restaurants cook up social media ROI

06/15/2011 | MediaPost Communications

Restaurant chains such as KFC, McDonald's, Subway and Taco Bell are getting a healthy return on their social media marketing investments, according to data from Ogilvy and ChatThreads. The study found that people were up to seven times more likely to spend more after being exposed only to social media campaigns, but only two times more likely after being exposed to both social media and billboard ads.

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SmartBrief Job Listings for Food & Beverage

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