IAB forms alliance with top Web companies to stop bad ads

06/15/2012 | MediaPost Communications

Major Internet companies such as AOL, Facebook and Google and the Interactive Advertising Bureau have teamed up to form the Ads Integrity Alliance to fight ads that exploit trojan horses, malware, spam bots and the like. The group will look first at text-based paid search ads, where automation has left the industry vulnerable to criminal intrusion. "We see a lot of counterfeit goods and malware being carried through Flash-based ads," says Maxim Weinstein, executive director of StopBadware and head of the alliance.

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