Mario Batali, OgilvyEntertainment launch content shingle

06/15/2014 | Adweek

Celebrity chef Mario Batali has teamed with OgilvyEntertainment, the entertainment marketing unit of Ogilvy & Mather, to develop TV and online programming on food and lifestyle topics. Their joint venture, ccMF Productions, will produce short clips, unscripted series and long-form documentaries targeting millennials. Unlike most OgilvyEntertainment projects, the material will not be branded.

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