Palm Beach hotels find ways to liven up summer

06/16/2004 | Palm Beach Post (Fla.), The

South Florida hotels used to have trouble generating business during the summer months, but increased business travel and low airfares have revitalized the traditionally dead season. Advertising for the destination now targets tourists of all income levels, and a local tourism official says the region "has become much more of a year-round market."

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Palm Beach Post (Fla.), The

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