Economic downturn is time to turn up marketing

06/16/2008 | Wall Street Journal, The

The economic downturn may be an opportunity for companies to engage in marketing efforts to take over some of their competitors' business, says Stefan Tornquist, research director for MarketingSherpa Inc. in Warren, R.I. In an interview with the Wall Street Journal, Tornquist talks about online spending for marketing, re-evaluating how a message comes across during an economic downturn and increasing branding marketing.

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