Tony Schwartz, creator of iconic "Daisy" ad, dies at 84

06/16/2008 | NYTimes.com

Advertising and media consultant Tony Schwartz, a legendary figure in the world of communications who rarely left his Manhattan home because of agoraphobia, died Saturday at the age of 84. He is credited with helping create the iconic "Daisy" ad on behalf of Lyndon B. Johnson's 1964 presidential campaign, which contrasted a girl counting petals on a daisy with the countdown to a nuclear missile launch.

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