U.S. Airways changes the playbook

06/16/2008 | RedOrbit

U.S. Airways has initiated a host of changes in a move to restore profitability. Doug Parker, chairman and CEO, noted that soaring fuel prices have challenged the industry and said, "we must write a new playbook for running a profitable airline in this new and challenging environment." He explains the playbook in this piece and notes that while it tries to grow revenues by cutting capacity and adding fees, the company will also maintain its investment in its Reliability, Convenience and Appearance program.

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