Drugmakers warm up to marketing with social media

06/16/2009 | Washington Post, The

An increasing number of drugmakers are using Facebook, YouTube, Twitter and other social media to promote products amid the absence of FDA regulations on marketing drugs on the Internet. An FDA spokeswoman said the agency continues to monitor drug ads that use online tools to ensure they comply with laws, adding the FDA doesn't "restrict the channels that prescription-drug companies choose to use for disseminating product promotional messages."

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