Drugmakers warm up to marketing with social media

06/16/2009 | Washington Post (tiered subscription model), The

An increasing number of drugmakers are using Facebook, YouTube, Twitter and other social media to promote products amid the absence of FDA regulations on marketing drugs on the Internet. An FDA spokeswoman said the agency continues to monitor drug ads that use online tools to ensure they comply with laws, adding the FDA doesn't "restrict the channels that prescription-drug companies choose to use for disseminating product promotional messages."

View Full Article in:

Washington Post (tiered subscription model), The

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Manager, Marketing
IAB
New York, NY
VP, Membership Sales
Mobile Marketing Association (MMA)
New York, NY
Director Business and Legal Affairs
The Weather Channel
Atlanta, GA
Director, Industry Initiatives (Digital Video and AdvancedTV)
Interactive Advertising Bureau
New York, NY
Sr. Product Marketing Manager
TRUSTe
San Francisco, CA