Sapient to acquire New York indie Nitro

06/16/2009 | Wall Street Journal, The

Interactive shop Sapient is adding New York-based agency Nitro Group to its portfolio in a cash-and-stock deal valued at an estimated $50 million. The move extends Sapient's digital expertise to Nitro's clients and offers Nitro's more traditional advertising toolkit across Sapient's offerings, according to this article.

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