Companies are better off investing in product development than trying to win more customers via social networks, Andy Sernovitz writes. He says such paid loyalty isn't scalable or genuine. "It just doesn't work -- at least not anymore in an era where we're getting better at ignoring the marketers obsessed with interrupting us." The way to a customer's heart is through respect and extraordinary experiences, he argues. Read more at SmartBlog on Social Media.
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