Why social-media sales tactics don't work


Companies are better off investing in product development than trying to win more customers via social networks, Andy Sernovitz writes. He says such paid loyalty isn't scalable or genuine. "It just doesn't work -- at least not anymore in an era where we're getting better at ignoring the marketers obsessed with interrupting us." The way to a customer's heart is through respect and extraordinary experiences, he argues. Read more at SmartBlog on Social Media.

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Senior Regional Interactive Sales Manager
Comcast Spotlight
Bethesda, MD
Sales Executive, CafeMom.com and MamásLatinas.com
New York, NY
Marketing Services Director
Farm Journal Media
Rosemont, IL
Director, Revenue Operations - Technical Program Management
Pandora Media, Inc.
Oakland, CA
Product Marketing Manager
Urban Airship
San Francisco, CA