Newsletters: Make the most of your 51 seconds

06/16/2011 | Grow Smart Biz

If you use newsletters to promote your business, studies find you have an average of 51 seconds to make an impression on your readers. Based on the research, Monika Jansen has five tips for improving your newsletter: Keep it short, use lots of pictures, craft strong headlines, skip the intro and put your best material at the top.

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