Heineken and W+K give cheers to dads with bad joke campaign

06/16/2013 | Adweek/AdFreak blog

In honor of Father's Day, Heineken turned the corniest jokes it could find into meme-like posts for a #dadjokes social media campaign. Followers were invited to submit jokes to Heineken via Twitter, and Wieden+Kennedy in New York incorporated the best into vintage stock photos of men throughout the ages. The campaign lives on past Father's Day through a branded Tumblr page.

View Full Article in:

Adweek/AdFreak blog

Published in Briefs:

SmartBrief Job Listings for Media

Job Title Company Location
Mobile App Acquisition Manager
Publishers Clearing House
New York, NY
Business Development Associate
inMarket Media LLC
CA
Solutions Engineer
http://urbanairship.com
Portland, OR
Senior SEO Strategist
iCrossing, Inc.
New York, NY