Heineken and W+K give cheers to dads with bad joke campaign

06/16/2013 | Adweek/AdFreak blog

In honor of Father's Day, Heineken turned the corniest jokes it could find into meme-like posts for a #dadjokes social media campaign. Followers were invited to submit jokes to Heineken via Twitter, and Wieden+Kennedy in New York incorporated the best into vintage stock photos of men throughout the ages. The campaign lives on past Father's Day through a branded Tumblr page.

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Adweek/AdFreak blog

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