AOL debuted its content production and distribution business Be On with the release of a branded entertainment series for Jeep, featuring craft blogger Erica Domesek demonstrating do-it-yourself projects. Three of the 10 planned episodes will feature Jeep. "We're saying, 'Coming to us gives them that entire solution for ideation and creation production and paid syndication.' We're the ones with the scale and distribution. It's a lot easier for us," said AOL On's vice president of video sales, Charles Gabriel.