Traditional ad forms on mobile are quickly giving way to more engaging forms, including applications, interactive billboards, digital window displays and social media, a trend that was on full display at the Cannes Lions advertising event. McDonald's, for example, is using an app to allow users to track its supply line. "Mobile is bringing in capabilities that aren't just about the size of the screen, but the functionality of the device, data and location," said Francisco Cordero, general manager for Australia and New Zealand at InMobi, a Bangalore, India-based digital advertiser.
McDonald's uses app to show off supply chain
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