New logo is part of Marriott's push for younger travelers

06/16/2013 | New York Times (tiered subscription model), The

Marriott International's "Travel Brilliantly" campaign for Marriott Hotels and Resorts, now called simply Marriott Hotels, is aimed at attracting younger travelers to the hotel chain, said Mara Hannula, vice president of global marketing. Spots from Grey Worldwide use a voice-over with the copy, "This is not a hotel. It's an idea that travel should be brilliant." Marriott in the next three years plans to invest nearly $100 million in the campaign, which also includes a new, Grey-designed logo.

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