P&G's online video of dads and kids earns 5.8 million smiles

06/16/2013 | Advertising Age (tiered subscription model)

An online video focused on fatherhood for Procter & Gamble's Oral B brand garnered 5.8 million views in 10 days. P&G has gotten some blowback for under-appreciating dads following their Olympic push, "Proud Sponsor of Moms," though the video of men with babies is meant to appeal equally to women, who buy two-thirds of Oral-B products.

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