What brands will look like in 2154 -- according to "Elysium"

06/16/2013 | Wall Street Journal, The

The upcoming sci-fi movie "Elysium," starring Matt Damon, is set in 2154, and includes imagined flying shuttles made by Volkswagen's Bugatti brand and earthbound Nissan GT-R luxury cars. The Kawasaki brand becomes part of Damon's character when he gets an exoskeleton, and a longevity pod sports a Versace logo. "This film has been an oddity in the product-placement world because I am not looking for any money from the brands we are using. I really want them because I [can] make the film better," director Neill Blomkamp told Bugatti.

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Wall Street Journal, The

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