Data privacy firm TRUSTe found in testing that 90% of consumers would provide information about their interests with advertisers in exchange for more relevant ads. Now TRUSTe has rolled out a mobile application that does just that, providing consumers a way to convey what they like to ad vendors.
TRUSTe app lets consumers convey which ads they want
SmartBrief Job Listings for Media
|Director, Digital Research (Burbank or New York)||
Warner Bros. Entertainment Inc.
|Data Entry and Integrity Coordinator||
Interactive Advertising Bureau
|New York, NY|
|Director of Business Development - Denver/New York||
|Director of Marketing - Denver||
UNIVERSITY OF VIRGINIA