Yahoo reboots Beauty vertical

06/16/2014 | Women's Wear Daily (subscription required)

The updated Yahoo Beauty vertical launched Monday with more than 100 "tiles" of written and video content. Editor-in-chief Bobbi Brown says she hopes to differentiate the space from other beauty sites by emphasizing wellness. Since launching new digital magazine layouts for Food and Tech in January, Yahoo reports 13 million visitors and two to four times higher social media share rates compared with traditional verticals such as Sports and Finance.

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