Ogilvy & Mather expands further into China

06/17/2004 | Wall Street Journal, The

Ogilvy & Mather China has bought 51% of independent ad agency Fujian Effort, making Ogilvy the first international ad agency to expand beyond China's three largest cities. Ogilvy now will have a presence in the eastern Chinese province of Fujian, where local Chinese companies are in intense battles with multinational corporations for consumer loyalty.

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