Food marketers, advocacy groups trade barbs

06/17/2005 | Advertising Age (tiered subscription model)

In a preview of what is expected to be a heated July Federal Trade Commission conference on food industry advertising and childhood obesity, the advocacy group Center for Informed Choices described regulation in advertising as, "a 30-year experiment that has utterly failed." In comments filed in advance of the conference, Kraft Foods' EVP said Kraft had "adopted advertising practices that we hope will help children and their parents make better food choices." To learn more about the conference click here. To sample advance public comments, click here.

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