TBWA\C\D lands Panera Bread's account

06/17/2005 | Adweek

Omnicom Group's TBWA\Chiat\Day in San Francisco has won the account for Panera Bread, which last year spent about $4 million on ads but may boost its budget to $20 million, sources told Adweek. TBWA\C\D beat Interpublic Group's Mullen of Wenham, Mass., in a review.

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