Young & Rubicam breaks Range Rover Sport campaign

06/17/2005 | Adweek

WPP Group's Young & Rubicam launched a new campaign for Land Rover's new Range Rover Sport with a campaign that includes New York City subway ads that create a flipbook-like animation effect. The idea for the animation grew out of discussions on creating a TV spot shot such that it would play in real time when fast-forwarded by DVR users.

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