Majority of gamers approve of in-game ads

06/17/2008 | Mediaweek

A survey of around 1,300 gamers commissioned by IGA Worldwide showed that 82% are not bothered by the presence of advertising in games and that advertisers who ran in-game ads enjoyed a 44% increase in brand recall among gamers. IGA Worldwide CEO Justin Townsend said, "Gamers like in-game ads when done in a contextually relevant way and there is no arguing that."

View Full Article in:

Mediaweek

Published in Brief:

SmartBrief Job Listings for Retail

Job Title Company Location
Branch Manager
Crescent Electric Supply Co.
Cedar Rapids, IA
Forecast Analyst
Belk
Charlotte, North Carolina
Buyer
Dunham's Sports
Troy, Michigan
Manager Store Systems
PetSmart
Phoenix, Arizona
Director Compliance Training & Communications
Walgreens
Deerfield, Illinois