Media Grand Prix goes to Forsman & Bodenfors

06/17/2008 | Advertising Age (tiered subscription model)

Swedish agency Forsman & Bodenfors, along with client AMF Pension, won the Grand Prix for media at the Cannes Lions International Advertising Festival for a campaign designed to educate young Swedes about the importance of retirement planning. A close runner-up was Leo Burnett USA, Chicago, and client McDonald's Corp., for an outdoor ad touting McDonald's salads which used fresh grown lettuce for the billboard's lettering.

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