Cable-industry executives, convening at a conference in New York earlier this week, discussed the pros and cons of putting content online. Bonnie Hammer, the president of NBC Universal Cable Entertainment and Universal Cable Productions, said there were solid reasons for putting content online in that it could drive viewers back to the original channel. But, she added, "we also know what our bread and butter is. We're a cable company. We want to make sure we get paid for our content, and we want to make sure that that model holds. So it's really a balance."
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