VivaKi adds partners to "The Pool"

06/17/2009 | Adweek · ClickZ

Publicis digital group VivaKi is expanding its online video effectiveness effort dubbed "The Pool," adding content partners including Microsoft, CBS Interactive and AOL. The second phase of the effort includes testing video ad units with the goal of finding the online version of the 30-second TV spot, according to Tracey Scheppach, senior vice president and video-innovations director at Publicis Groupe's Starcom Worldwide.

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Adweek · ClickZ

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