Why marketers still are wary of the video ad segment

06/17/2009 | MediaPost Communications

Although YouTube has a genuine breakout marketing star in "Fred," a show about a fictitious 6-year-old that has triggered "5 [million] to 10 million" ad-driven hits, video sites still face resistance from marketers, according to Eileen Naughton, director of media platforms for Google. Among the issues for marketers are the various ad formats, how well the sites can target certain demographics and whether common metric is needed, Naughton said at an industry event.

View Full Article in:

MediaPost Communications

Published in Brief:

SmartBrief Job Listings for Media

Job Title Company Location
Director - Web Marketing
The Culinary Institute of America
Hyde Park, NY
Sales Manager
Multiple Locations, SL_Multiple Locations
Austin, TX
Product Marketing Manager-B2C
Austin, TX
Partner Manager
Austin, TX