Accor plans franchise, Asia expansion

06/17/2010 | HotelNewsNow.com

French hotel chain Accor expects to add as many as 30,000 to 35,000 rooms each year for the next two or three years as the chain focuses on franchising and expansion in Asia, according to Olivier Poirot, CEO of Accor North America. In addition to Asia, "The rest is going to predominately come from the franchise development out of Europe. We are already a very strong leader in Europe, but we still have a lot of room to grow from a franchise development standpoint," Poirot said.

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