Cable channels go niche for ad dollars, audience gains

06/17/2010 | USA Today

More cable networks are turning to reality shows in a bid to capture niche audiences and advertising dollars, even if it means moving beyond their core brand. Animal Planet, for example, has gained 100 advertisers since it shifted from family-friendly shows to more grown-up, unscripted programming such as "Pit Boss" and "River Monsters" in 2008.

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