Kraft makes a bold move with Bull's-Eye ads

06/17/2010 | Brandweek

Kraft debuted its first ad for Bull's-Eye brand barbecue sauces in nearly two decades, during Game 6 of the NBA Finals. The ad shows statues as a voiceover says: "They build statues of bold men. They don't build statues of sweet men. Well, they do. But they're [called] figurines."

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