Mars celebrates M&M launch with help from American Idols

06/17/2010 | CandyIndustry.com

"American Idol" finalists performed in an M&M's-shaped stage in New York City as part of a partnership with Mars to celebrate the launch of M&M'S Pretzel Chocolate Candies. The new M&M's variety is sponsor of the American Idols Live! Tour 2010, featuring the top 10 finalists from this year's talent competition.

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