Topps links with Elizabeth Arden on cross-promotion

06/17/2010 | New York Times (tiered subscription model), The

Elizabeth Arden is partnering with The Topps Co. to promote both of the companies' fragrances and Ring Pops. The perfumes, named after Mariah Carey songs, will be featured in print ads with Carey sporting the candy rings on her fingers, and Ring Pops will be displayed next to the fragrance in stores. Customers will receive a free Ring Pop with every purchase of the perfume.

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New York Times (tiered subscription model), The

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