Marketers ramp up TV ads, despite Web's pull

06/17/2011 | Wall Street Journal, The

A MagnaGlobal forecast predicts that TV's share of total U.S. ad spending will grow to 38% by 2016. Online ad spending is also expected to grow, with a 22% share of total spending, hitting $47.4 billion. The growth is coming at the expense of print media -- newspapers and magazines are steadily losing share.

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Wall Street Journal, The

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